Image via CrunchBase
I’m curating this quote for another post but the simple elegance of Seth Godin’s thoughts deserves a spotlight all it’s own…
Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer.
The game theory pushes us into one of two directions: either be better at pump and dump than anyone else, get your numbers into the millions, outmass those that choose to use mass and always dance at the edge of spam (in which the number of those you offend or turn off forever keep increasing), or
Relentlessly focus. Prune your message and your list and build a reputation that’s worth owning and an audience that cares.
Only one of these strategies builds an asset of value.
I can give you the skills to become a great curator of content for ‘thought leadership’ marketing. How will YOU use them is the question…
Related articles
- Content Curation: Are You A Fire Hose or A Focusing Lens? (bethkanter.org)
- The key thought leadership trends for 2012 – biggest changes (thoughtleadershipstrategy.net)
- Social Business: It’s NOT About the Next BIG Thing! (pammarketingnut.com)
- 12 experts on the key thought leadership trends for 2012 – outcomes (thoughtleadershipstrategy.net)
- From Thought Leadership to Attention Leadership (marketingsavant.com)
- One Way You Can Be a Better Blogger Than Seth Godin (mackcollier.com)
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